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Navigating Legal Issues in Digital Marketing and Advertising in Nigeria

The digital age has revolutionized marketing and advertising, offering businesses new ways to reach their audiences. However, the rapid evolution of digital marketing comes with a complex web of legal considerations. In Nigeria, as in many other jurisdictions, some specific laws and regulations govern digital marketing and advertising practices. This blog post explores the key …

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Announcement: Sneak Peek into Next Month’s Content

Hello readers! As we wrap up another insightful month on our law blog, we want to take a moment to thank you for your continued support and engagement. This month, we’ve delved into the intricacies of the Fourth Amendment, explored the complexities of intellectual property, discussed essential employment laws, and simplified family law jargon. Your …

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The Entertainment Sector – A Key Component of Nigeria’s Economy

Nigeria’s entertainment industry has the ability to significantly improve the country’s economic situation given its influence on the world’s perception of the nation and its enormous capacity to provide significant advantages. In light of this, The Business Year (TBY), a top global media company that specializes in economic resources and business intelligence across emerging markets, …

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Challenges in the Media and Entertainment Sector

Nigeria has issues with copyright infringement. This makes it more challenging for the sector to monetize services. Lockdown measures were required in response to COVID-19’s effects, which made it difficult for many media companies to pay employees and forced them to downsize due to their high operating costs. Social media and digital streaming services have …

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PROFESSIONALISM IN THE PERFORMING ART INDUSTRY

African and Nigerian film industries are increasingly praising and recognizing the artistic performances of Nigerian actors and actresses. When compared to other film industries in Africa, Nollywood’s innovative prowess in the film business has earned it recognition. Actors and actresses in Nollywood have been able to broaden their artistic abilities professionally thanks to constant exposure to eminent actors and actresses from all over the world, particularly Hollywood and Bollywood. Despite the success of Nollywood and the presence of Nigerian actors and actresses in African films and home videos, there is still work to be done in terms of production, film content, quality, and uniqueness. Today, Nollywood is recognized as a platform for illustrating the potential of African filmmaking, particularly at a time when young people are looking to pursue careers in the performing arts. Nollywood features highly regarded actors and actresses. As a result, Nollywood will continue to serve as a benchmark for other African filmmakers and businesses when looking for examples of artistic expression and performances. Through artistic performances and exhibitions, Nigeria presents a lively and diversified culture rich in traditional values and beliefs. However, the introduction and growth of the motion picture industry gave rise to the current Nollywood, which is descended from Hollywood in the same way that Bollywood is a spinoff of home video movies.According to www.nollywoodmovies.com, Nollywood is the abbreviation for the genre of Nigerian cinema that first gained popularity in the early 1990s, specifically in 1992, with the release of the groundbreaking movie LIVING IN BONDAGE, directed by Kenneth Nnebue of NEK Video Links and shot in the Eastern city of Onitsha. Unquestionably, this movie laid the foundation for what Nollywood is today However, today practically all Nollywood films are made with digital video technology. The initial Nollywood films were made with conventional analogue video, including Betacam SP. Over time, Nollywood grew explosively into a thriving industry that displaced Western media from the shelves and is now promoted throughout Africa and the rest of the world.According to UNESCO’s description of Nollywood in 2009, which is Nigeria’s second-largest employer of labour after Bollywood, Nollywood is the world’s second-largest film industry in terms of output. In addition to Nollywood, Kanywood, located in the northern region of Nigeria (Kano), is a supporter of Hausa-language films.

MUSIC ;  A FAST “LEADING ROLE”  IN THE ENTERTAINMENT INDUSTRY

We cannot dispute the fact that music influences its listeners in addition to serving as entertainment. Since thousands of years ago, music has existed and evolved, and with each evolution, music has been able to convey beautiful tones and deep messages to its listeners. Listeners might be transported to a realm through music, one that has a tremendous impact on their lives. By influencing the brains and minds, music has the potential to improve one’s health. This study tries to discover the effects that listening to music can have on us, digging up data regarding the advantages of music, and examining how music affects its listeners. This study used a quantitative methodology that included survey and questionnaire techniques.  While entertainment is becoming an increasingly important industry for individuals and organizations in Nigeria. To effectively capitalize on the entertainment sector, individuals must possess specific skills and abilities. Nigeria has become an important training ground for individuals seeking to master the key skills required for success in the industry. Contemporary …

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